Did their refreshed website kill their upward sales streak?
When sales dipped for the first time in years, this online retailer wondered if newly launched brand updates were to blame.
Healthy Hemp Oil
Did their refreshed website kill their upward sales streak?
When sales dipped for the first time in years, this online retailer wondered if newly launched brand updates were to blame.
Healthy Hemp Oil
Who They Are:
Trusted Online Retail
Shipping CBD products directly to customers’ for convenient and discreet service. Orders come from across the globe, but most customers are in the US.
High Standards
Ensuring the best results possible was a big priority. Every product available on their website had been carefully vetted for quality, reliability, efficacy, and customer feedback.
Relief Focused
They cater to those who need more potent CBD relief. Their product offerings include higher strength CBD formulas and hard to find products like CBD Rick Simpson Oil.
Who They Are:
Trusted Online Retail
Shipping CBD products directly to customers’ for convenient and discreet service. Orders come from across the globe, but most customers are in the US.
High Standards
Ensuring the best results possible was a big priority. Every product available on their website had been carefully vetted for quality, reliability, efficacy, and customer feedback.
Relief Focused
They cater to those who need more potent CBD relief. Their product offerings include higher strength CBD formulas and hard to find products like CBD Rick Simpson Oil.
the situation:
Sudden Sales Drop
After updating, they noticed customer sales and engagement fell for the first time in 5 years.
Recently Rebranded
Healthy Hemp Oil worked with a prior vendor to refresh their brand and website, adding more illustrations and color.
Re-Do Concerns
If their new look is to blame, rebranding again will be a massive setback in time and cost.
the situation:
Sudden Sales Drop
After updating, they noticed customer sales and engagement fell for the first time in 5 years.
Recently Rebranded
Healthy Hemp Oil worked with a prior vendor to refresh their brand and website, adding more illustrations and color.
Re-Do Concerns
If their new look is to blame, rebranding again will be a massive setback in time and cost.
the challenges:
Uncertain Cause
Not knowing what to blame, they couldn’t adjust course right away.
STRATEGY
General Appeal
A broad audience made them unsure how to approach new marketing.
STRATEGY
Blending In
New niche competitors had them questioning if their brand is too general.
BRANDING
Poor Imitations
A flood of fake products made distinction even more important.
BRANDING
Unknown Audience
They have a solid base of loyal customers but don’t know who they are.
STRATEGY
Expanded Access
They wondered if local retail access has changed purchasing habits.
STRATEGY
the aftermath:
Growing Pains
Lack of a blueprint made the brand unclear when planning a marketing push and new location design.
operations
We were extremely pleased to see what you all put together and think you basically nailed it — especially with the brand framework!
— Brandon Nolte, owner
the New Opportunities:
Drastic Growth
They grew rapidly in popularity, production, and staff size.
Drastic Growth
They grew rapidly in popularity, production, and staff size.
the challenges:
Uncertain Cause
Not knowing what to blame, they couldn’t adjust course right away.
STRATEGY
General Appeal
A broad audience made them unsure how to approach new marketing.
STRATEGY
Blending In
New niche competitors had them questioning if their brand is too general.
BRANDING
Poor Imitations
A flood of fake products made distinction even more important.
BRANDING
Unknown Audience
They have a solid base of loyal customers but don’t know who they are.
STRATEGY
Expanded Access
They wondered if local retail access has changed purchasing habits.