but your brand can let you
Evolve Tactfully Without Losing Your Soul
You've Grown So Much.
And your branding doesn't fit anymore.
When your brand needs a little resuscitation, we focus on the heritage you're already built. By finding the parts that need shedding, we can reveal the authentic quality that's been hidden all along.
Be seen for your true brand spirit
Start getting recognized for the features that make your brand truly exceptional. And dispel any weirdness about showing them off.
Become a Part of your people
Deepen your audience’s connection. Or start branching out. Follow data to see who really resonates. And have the insights to speak their language.
Forge your own ideal path
With powerful branding, you can ditch overdone tactics. Use your brand to serve fans in ways competitors could never. And move closer to your vision.
We Make Branding Fit Like a Dream
So You Can Avoid Common Nightmares
Your updated brand is created with performance in mind at Pretty Lethal — inside and out.
We work with your teams so the tools we create are an upgrade, making it faster and easier to work with the brand across marketing and communications.
And we use careful research so your branding looks, sounds, and feels just right for your fans.
Confidently lean into your most competitive strengths and soar where rivals can't touch you with our Positioning and Strategy insights.
Fierce edge
Design and Messaging become irresistible when you strike at the heart of your desired audience with strategy leading the way.
strong connection
Use your brand easily with organized, ready-to-use messaging, design files, and templates for any print or web project.
fully prepared
More Than Just Pretty Wallpaper
You could just look good and call it a day. Or you can look good while building your awareness, fanbase, and revenue more easily with Pretty Lethal's strategy and tools.
We position your branding system to give your marketing, sales — and even onboarding — a head start for running at full speed.
Precision that Only Comes from Expertise
We Untangle Complex Challenges
Clear away roadblocks, navigate uncertainty, or adapt to change. Our approach balances empathy and insights for potent solutions.
We capture your true spirit
Don't blend in with fleeting trends. We use your brand's strategy to guide creative so it looks and sounds true to character.
We find ways to knock 'em dead
We obsess over your audience. Which is why we use strategy to develop creative that makes a soul connection beyond purchase.
And It's Been Our Passion Since 2014
Smart Tactics for Values-Driven Brands
We believe independent businesses are the life-blood of local character. So we've been helping them use their brands more strategically — like the big businesses do — to connect better to their customers and maintain their integrity as they adapt to changing challenges.
Our Process
From over 100 years to only 10 months old, we've rebranded businesses with a range of histories with detail and care.
Discovery
Uncover What Truly Matters to Your People
Separate what's vital from what's extra baggage so finding the right direction for your brand's evolution becomes a clear path forward.
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Find out what customers really think
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Understand changes in customer behaviors
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Get a pulse on internal attitudes
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Discover the barriers holding back sales
Positioning
Discover Where Your Brand is Irresistible
With more than 15 tools across 5 key areas, we can create a combination that's right for your brand and tackles your biggest goals.
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Break through a crowded category
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Find strengths rivals can't touch
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Create an unforgettable experience
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Understand your target audience
Strategy
Make Purpose Your Perfect Compass
We outline the 4 key areas that align your ideas, actions, and teams to the purpose that makes your brand invaluable.
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Know why anyone should give a flying fig
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Turn your strengths into true distinction
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Make a big impact beyond your product
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Set the standards for incredible experiences
Messaging
Develop a Voice Your Fans Instantly Recognize
Tell your story powerfully and easily with pitches ready for copy-paste and guidelines for writing consistently compelling copy.
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Sound recognizable across all copy
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Pitch your brand perfectly in any situation
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Have your own way with words and phrases
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Tell the story of the brand and founders
Brand Design
Show Your Distinction Through Design
Build a world that fans never want to leave through designs that reflect your brand's unique value, culture, and purpose.
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Stand apart from the other guys
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Instantly appeal to your target audience
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Show what your brand stands for
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Look your best in any size or space
Delivery
Access Anything You Need from One Place
Keep teams and partners aligned and up-to-date with a single time-saving location to find guidelines, files, and brand information.
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Easily share brand files and guidelines
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Keep all content creation consistent
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Control access and file versions
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Excite and align new team members
Branded Assets
Everything to Establish Your Brand Solidly
Have the most-needed business assets ready for operations to begin with carefully designed assets for establishing your brand.
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Create polished presentations in a snap
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Set a powerful presence on social media
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Communicate as your brand in print or web
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Have essential items for doing business
Packaging
Packaging that Demands to Be Coveted
Showcase your product with packaging that shines on shelves, and let smitten fans dig deeper with promotional kits that make retail ads easy.
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Compel attention without saying a word
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Pitch your product easier to retailers
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Promote like a pro to keep your position
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Help sales and decision makers fall in love
Marketing
Let the Word Spread Like Wildfire
Let your marketing blaze to life with essential collateral that ignites ideas and makes it easier to take action.
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Highlight key offerings and best features
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Offer handouts that beg to be taken home
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Update digital ads easily when you want
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Enhance your brand experience via inbox
Roll-Out
Make a Smooth Transition with Full Support
Let a carefully planned journey unfold that uses awareness to build anticipation in the audiences who are key to your rebrand's success.
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Engage internal and external supporters
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Reduce chances of sales disruptions
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Build excitement for changes to come
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Minimize potential resistance points
"Pro tip for all the aspiring business owners out there. Get a team like Pretty Lethal to bring your vibe to life."
Caitlyn Krug
Founder, Ebra Gin
"There is a TON of amazing content in all the brand positioning, purpose, mission statement, etc and that is all 100% on brand for what we are trying to accomplish."
Dan Nowak
CEO + Partner, Brazen Standard Hospitality
"You and your team said what I wanted to say better than I could have said it. Everything is so well written and conveys the message I want to send. Thank you.”
Anqunette Sarfoh
CEO + Partner, Qulture
“Thank you for everything, I'm completely in love! You have been so great to work with and holy crap did that move fast!
Thanks again and I will shout your praises from the rooftops to anyone who will listen.”
Dana Spandet
Founder, Flour Girl & Flame
“First thing I thought was, 'Wow, I am really fucking lucky I found her.' My gut was right. I can’t tell you how appreciative I am.
I feel like you get who I am as a brand, and I know I am in very good hands.”
Jaqueline Andersen
Owner, J.Sheffner
We believe authenticity is timeless and work to make your brand its best, not a trend that blends in or dates quickly.
Endure Many Lives
Everything we create is designed for your team's needs, making sure it is easy to use and does the job well.
Let Your team Soar
Make the change and positive impact you've always imagined, rallying support and action while establishing a place in the community.
deepen your roots
Branding That Helps You Build a Heritage
Get Left in the Dust
Prepare to eat dirt as rival brands totally bury you. They've nimbly adapted to market changes, but you're still clinging to the past. And next thing you know, your relevancy starts to fade as your customers lose connection.
Risk the Wrong Impression
Excellence may be the baseline of how you operate, but if your brand is sending mixed signals, potential customers will feel unease. They'll wonder if you're really trustworthy or cutting corners behind the scenes.
Lose Deserved Notoriety
Even if you've delivered impressively, customers may have reservations about recommending your brand to others. You become an underground secret that doesn't get the accolades deserved.
Miss Out on Your Potential
Branding isn't always seen like an investment with immediate returns. But design and messaging positioned just right will make it easier to connect with your audience and get the marketing and sales results you've desired.
Suffer from Too Many Faces
Without consistency, your messaging and creative will become chaotic. With a different tone and look at every turn, no one knows that to make of you or what you stand for. And no one can recognize you in a crowd.
Falter from Flimsy Fixes
It's easy to put a quick band-aid here and there to make up for missing information and outdated tools. But it won't take long for customers and talent to notice the cracks and wear when expectations aren't met.
Thriving is Harder if Your Brand Doesn't Fit
Everything becomes an uphill battle when nothing quite fits right. And while it's tempting to cling the past, ill-fitting branding can slowly snuff the life out of your business.
Your Branding is a Big Part of Your Legend
Most successful companies refresh or rebrand every 5-10 years in today's fast-paced world. Until then, there's a lot of growth, change, and challenge you'll face with a brand that's still relevant and powerful. And that's on top of protecting the balance between core values and new adaptations.
Can Your Risk a Rebrand that Ruins the Reputation You've Earned?
beware:
Artificial Creative Can Kill Your Brand
We get it, it's so easy. A few prompts and voila! — an image or copy right there in an instant. And there are a lot of tools, software, and expensive "experts" out there selling dreams and rainbows.
But you'll need to tread carefully with AI when it comes to your brand or you'll risk losing it all.
VALUES
The astronomical water and electric usage behind each AI generation kills any eco-friendly pledges.
COPYRIGHT
US Courts are clear— AI materials are not protected by copyright, leaving your ideas vulnerable to theft.
TRUST
Some will wonder if you're trustworthy and truthful if all they encounter is content that's clearly robot-written.
QUALITY
Many people can spot AI generated copy a mile away, leaving them wondering where else you cut corners.
Our Guarantee
Always High Quality
Our creative is thoughtfully and purposefully designed around your unique brand. We don't chuck dozens of crap concepts your way in hopes something will stick.
Always Top Talent
Our team is a network of creatives and consultants expert in their fields. And our leadership is involved at all times to ensure you get the best at every step.
Always Responsive
You'll receive a reply from us within 24hrs of emailing or messaging our team. And from a real human being — not an autoscript or bot.
Cancel Anytime
Anytime during your project, you can pull the plug. Just give us 15 days notice and we'll package up and send over finished items.*
* See contract for details.
Be Sure to the Bone
Start with a Consultation to Be Sure ReBranding is the Best Option.
We'll see if there are other ways to strengthen your brand without diving into a rebrand. And if rebranding is the best course, you'll get our recommended plan of action to use whether you work with us or not.
And, if you do start a project, your consultation fee will be credited to your invoice.
Your Branding is a Big Part of Your Legend
Most successful companies refresh or rebrand every 5-10 years in today's fast-paced world. Until then, there's a lot of growth, change, and challenge you'll face with a brand that's still relevant and powerful. And that's on top of protecting the balance between core values and new adaptations.
Can Your Risk a Rebrand that Ruins the Reputation You've Earned?